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    51. Record-keeping technology adoption in the Louisiana dairy industry

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    52. Redesigning an ag magazine: from print to web within a CMS system

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    53. Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

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    54. Selling ice to eskimos: the how-to's of strategic marketing plans

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    55. Speaking with confidence: techniques for the effective spokesperson

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    56. Stir-fry video production

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    58. The adoption of mobile phones in emerging markets: global diffusion and the rural challenge

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    59. The four Ps and the quest for strong and prosperous communities

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    60. The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

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