23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
8 pages., ISSN: 2284-7995, via online journal., The study accessed agrochemical based information usage among cocoa farmers in Nigeria with a view to determine the sustainability of information sources for an increased cocoa production in the study area. Simple random sampling was used to select 120 cocoa farmers using structured interview schedule. Results showed that farmers were in their 50s with about 12 years of formal education. Radio (mean = 2.56) ranked highest among the sources of information while about 60 percent of the respondents indicated a very high level of usage of agrochemical information in cocoa production. Results of Pearson Product Moment Correlation showed a significant relationship between farmers’ perception (r = 0.365; p≤0.01) and usage of agrochemical based information. The findings conclude that the use of mass media as the most frequently used among farmers for agrochemicals in cocoa production may be sustainable. It is therefore recommended that the use of mass media for agrochemicals usage in cocoa production should be reinforced in passing other information to cocoa farmers.
Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
Format:
Online journal article
Publication Date:
2019-09
Published:
Springer New York LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
Kristjanson, P (author), Place, F (author), Franzel, F (author), Thornton, P.K. (author), and International Livestock Research Institute, Nairobi, Kenya
International Centre for Research on Agroforestry, Nairobi, Kenya
Format:
Online journal article
Publication Date:
2002-02-23
Published:
Kenya: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10958
20 pages, via online journal, In this paper we provide evidence to show that farmers' perspectives on poverty processes and outcomes are critical in the early stages of evaluating impact of agricultural research on poverty. We summarize lessons learned from farmer impact assessment workshops held in five African locations, covering three agro-ecological zones and five different agroforestry and livestock technologies arising from collaborative national–international agricultural research. Poverty alleviation is a process that needs to be understood before impact can be measured. Workshops such as those we describe can help researchers to identify farmers' different ways of managing and using a technology and likely effects, unanticipated impacts, major impacts to pursue in more quantitative studies, the primary links between agricultural technology and poverty, and key conditioning factors affecting adoption and impact that can be used to stratify samples in more formal analyses. Farmer workshops inform other qualitative and quantitative impact assessment methods. We discuss the linkage of farmer-derived information with GIS-based approaches that allow more complete specification of recommendation domains and broader-scale measurement of impact.
15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector.
Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs).
Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms.
Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal.
Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming.
Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
15 pages., Via online journal., Preliminary results of a survey investigating individual well-being of residents in the
Great Barrier Reef region of Australia are presented. The well-being factors were
grouped into domains of: society, representing family and community issues; ecology, representing natural environment; and economy, dealing with economic issues
and provision of services. The relative perceived importance of factors was quantified, allowing for a creation of individual well-being functions. In the society domain,
family relations and health were identified as the most important contributors to
well-being. Water quality was the ecology domain factor that received highest
scores, and health services and income were the most important contributors to
the economic domain. The methodological approach used in this study has a potential to integrate ecological, social, and economic values of local people into
decision-making processes. The profiles of well-being thus generated would present
policymakers with information beyond that available from standard data sources.
22 pages, via online journal, Past explanations of why rural people respond as they do to external development interventions have emphasized the role of key limiting factors or critical characteristics (wealth, education, land tenure, etc.) which are thought to influence peoples' behavior in predictable ways. Efforts to promote tree planting and soil conservation in eight neighboring villages in the Philippines revealed that variation in participation did not reflect clear patterns based on existing household or village characteristics. Instead, specific responses to interventions reflected a complex, but interpretable interaction between existing socio-economic factors and historic trends or events. Characteristics like the degree of local knowledge, security of land tenure and community cohesion affected peoples' participation, in general, but their specific influence was neither predictable nor consistent between, and even within, individual villages. An appreciation of the specific historic context was often sufficient to explain these variations. The following historic trends and events were found to have important consequences for peoples' participation: migration and settlement history; family and group lineages; history of socio-political organization and conflict; history of physical isolation; labor history; economic–ecological history; environmental history; and past exposure to development agents. The paper concludes with a preliminary checklist of questions intended to assist researchers and development agents to discover relevant and interesting historical information about rural villages.
7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.
