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    Start Over Format Online journal article Subject Term education Subject Term rural communication

    1. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-11
    Published:
    Public Knowledge Project
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
    Journal Title:
    Qualitative and Quantitative Methods in Libraries
    Journal Title Details:
    6(3): 423-432
    Notes:
    10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

    2. Impact of mass media and extension worker contact on degree of adoption of improved animal husbandry practices by livestock farmers of Tarai area of district U.S. Nagar

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Arora, A.S. (author), Dawra, Vasundhara (author), Kumar, Avadhesh (author), and Dabas, Y.P.S. (author)
    Format:
    Online journal article
    Publication Date:
    2017-06
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10646
    Journal Title:
    Veterinary Practitioner
    Journal Title Details:
    18 (1): 152-153
    Notes:
    3 pages., via online journal., The successful transfer of improved animal husbandry practices depends considerably on the effective communication thereby increasing the adoption level among the livestock farmers and ultimately production of our livestock. An efficient as well as effective communication would create congenial environment to stimulate the adoption of evolved animal husbandry practices. However, the identification and utilization of effective source and channels of communication are the essential prerequisite for the same. Correlation of mass media exposure and extension worker contact was positively significant with degree of adoption of selected animal husbandry practices. It clearly indicates that as the mass media exposure and extension worker contact among livestock farmers increases, the degree of adoption of these selected animal husbandry practices also increases, i.e. vaccination, deworming, urea treatment of poor quality roughages, feeding of mineral mixture, use of hybrid seed for fodder production, concentrate feeding and use of artificial insemination in their animals. It was concluded that due importance should be given to mass media exposure and extension worker contact for effective and successful dissemination of animal husbandry practices