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    Start Over Format Online journal article Subject Term communication channels Subject Term rural communication

    1. A study on the usage of mass media information communication technology among the farming community of Mandya District, Karnataka State, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devaraj, Dr. (author), Kumar, Stanley Madan (author), Kumari, S. Usha (author), and Machendranath, Dr. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-11
    Published:
    Public Knowledge Project
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11141
    Journal Title:
    Qualitative and Quantitative Methods in Libraries
    Journal Title Details:
    6(3): 423-432
    Notes:
    10 pages., ISSN 2241-1925, via online journal., Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

    2. The State of Rural Information and Communication Services in Tanzania: A Meta-Analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mtega, Wulystan Pius (author) and Ronald, Benard (author)
    Format:
    Online journal article
    Publication Date:
    2013-02
    Published:
    Sokoine University of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10887
    Journal Title:
    International Journal of Information and Communication Technology Research
    Journal Title Details:
    3(2):64-73
    Notes:
    10 pages., ISSN 2223-4985, via online journal., The study investigated the factors influencing accessibility of rural information services in Tanzania. Specifically the study identified the types of information services provided in rural areas; identified the sources of information used by rural people and determined the barriers to accessibility of information services in rural areas in Tanzania. The study employed a meta-analysis methodology where studies on information services in rural areas in Tanzania were analysed. Findings of the analysis were then compared and contrasted to see the similarities and differences. It was found that there were several information sources used in rural areas ranging from simple face to face communication to modern interactive ICTs including the mobile phones. Despite the availability of a number of information sources, several factors limited the accessibility of information services in rural areas. Findings show that high illiteracy levels, poor/unreliable information infrastructure, low income, lack of electricity and high cost of ICTs have limited the accessibility of information services in rural areas. Others factors including the use of difficulty languages when repackaging information, lack of time to access information and geographical isolation to have also limited some from accessing information services in rural areas. The study recommends that in-order to improve the access to information services in rural areas, it is important to deal with both individual and institutional factors which limit access to information. It is also important to conduct audience research oftenly that appropriate information can be delivered to the right people.