5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.
4 pages., Article # 1IAW2, Via online journal., Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our "Field Tile Investigation" video was based on the conceptual change framework from science education and featured a discrepant event. The goal was to move farmers, landowners, and their advisors to an understanding of prairie
strips that was more compatible with the scientific standard.
5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.
10 pages., Article # 2FEA3, Via online journal., There are many potential advantages to collaborations between Extension and nonprofit organizations; however, it is unclear what factors contribute to a successful collaboration. We used an exploratory cross-comparative case study design to analyze four cases of highly successful Extension/nonprofit collaborations in one area in Florida. Using both deductive and inductive analysis processes, we identified several factors that contributed to the success of these partnerships: alignment of goals, longevity, informal adaptable partnering, relevant Extension agent background, delegation of tasks, marketability and fun, and relationship building. Exploration of these factors can inform future studies and has immediate, practical implications for Extension agents.
7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
6 pages., Via online journal., Landscape-scale conservation planning performed in a systematic and transparent manner is becoming more common as it is increasingly evident that ecological processes are being affected at large spatial scales. The Appalachian Landscape Conservation Cooperative undertook a 15-state landscape conservation planning project, resulting in a landscape conservation design called NatureScape. To facilitate NatureScape's implementation by groups and individuals participating in on-the-ground landscape conservation, we developed an online decision support tool. This tool has the potential to assist Extension services in delivering research-based information to varied stakeholders as they make land use decisions.
6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.
13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.
12 pages., Article #:3FEA1, via online journal., The Journal of Extension serves as a conduit for the dissemination of current research and practices within Extension and 4-H. We conducted a review of Journal of Extension articles published since passage of the Americans with Disabilities Act of 1990. Our purpose was to determine what practices, programs, and studies have occurred regarding inclusion in 4-H of youths with disabilities or special health care needs. The review resulted in detailed examination of 16 articles and revealed information about Extension professionals' attitudes toward inclusion, strategies and program approaches related to inclusion, and specific areas that need to be addressed further to increase inclusion.
14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.
5 pages., Article #:3COM2, via online journal., Advances in communication technology and associated social changes have provided opportunities as well as challenges for 4-H. Historically, the 4-H club model was predicated on a community's coming together to provide youth members opportunities to gain a deeper understanding of their respective projects. The paradox is that as communities have become more connected through cell phones and social media, face-to-face, person-to-person interaction has decreased. To stay relevant for the next hundred years, 4-H must adapt to this circumstance. This article explores the importance of leveraging technology to bring young people together, foster a sense of community for them, and instill self-efficacy within them, all through the 4-H club model.
9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
16 pages., Article #:3RIB3, via online journal., Research on the family mealtime has shown its importance for youths' dietary attitudes and behaviors. Youths who have more frequent family meals often have more healthful dietary behaviors. However, little is known about the context and processes related to how family mealtimes affect youths' dietary behaviors. To address this gap, we examined the context of family mealtimes and parent socialization that occurs during family meals through mealtime observations and interviews. Family mealtimes are valued by parents, and our findings can be useful to Extension professionals in educating parents and families regarding shaping of family mealtimes, feeding strategies, and nutrition.
4 pages., Article #:3IAW1, via online journal., Scientific literacy is essential for success of youth and adults in the 21st century. In 2017, Oklahoma 4-H Youth Development initiated a fellowship program to address scientific literacy throughout Oklahoma: the STEMist program. Through this program, college students with a background or interest in science are recruited, trained, and sent to teach science workshops to youths at various educational events during the summer months. In its inaugural year, the program reached over 2,000 youths. The program addresses scientific literacy, aids in career readiness, and promotes 4-H to audiences previously unaware of the positive impact it can have on today's young people.
5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
4 pages., Article #:3TOT9, via online journal., The Wisconsin Master Gardener Program team used the Google+ Community platform to provide an engaging online discussion forum for asynchronous continuing education experiences. Applications of such a tool for volunteer online education have numerous benefits, including the capacity for asynchronous posting, ease of posting, privacy options, wide availability, and the potential for internal troubleshooting.
4 pages., Article #: 3TOT7, via online journal., Extension professionals at all levels can use popular social media platforms to increase awareness of Extension. This article explores how our team of Extension professionals has used a blog in combination with Facebook on a weekly basis to better market Extension and our work. Every Extension professional can easily become part of a deliberate effort to more actively connect with stakeholders by using these tools.
4 pages., Article #: 3TOT5, via online journal., Youths and parents in the California 4-H program have reported issues with communication and challenges in understanding the program. As a result, we developed a family handbook and other supporting documents to help youths and parents navigate the California 4-H program. This article addresses the development, dissemination, and reach of the handbook. Additionally, the article discusses future directions and implications for other Extension programs.
5 pages., Article #: 3TOT6, via online journal., A statewide need for Latino cultural competency training for Utah State University (USU) Extension personnel was identified. The solution involved the collaborative efforts of our team of two USU Extension faculty members and one Washington State University (WSU) Extension faculty member on adaption and customization of a needs assessment tool and a training program originated at WSU. Our collaboration leveraged important limited resources such as subject-matter expertise, training materials, time, and funding while providing a venue for feedback and ideas to improve, update, and enhance an existing program. Garnering administrative support from the start is key to successful cross-state collaborative work and implementation of specialized training to expand Latino outreach capacity in Extension.
7 pages., Article #: 4IAW3, via online journal., The National 4-H Volunteer e-Forum is an alternative to multistate, face-to-face volunteer forums. Building on the success of regional e-forums, a collaborative group planned and offered three webinars that were relevant, economical, consistent, and convenient to attend. A blended learning strategy can successfully be used for focusing on both volunteer and organizational needs when approached with intentionality. Extension can use this model broadly to develop better trained corps of volunteers. Data-driven recommendations are included for Extension professionals interested in exploring hybrid training options.
5 pages., Article #: 4IAW3, via online journal., The Beginning Farmer Resource Network of Maine (BFRN) is a model for maximizing resources and improving farmer services through increased statewide communication and collaboration among a diverse group of agricultural service providers. Formed in 2012, BFRN is a cooperative network with shared leadership and no financial overhead. In a 2018 survey regarding BFRN's impacts, 92% of members (22 of 24 responding members) said they were more effective and efficient. The survey results also indicated that over 800 farmers had made positive changes as a result of members' participation in BFRN. BFRN's continuing high level of activity is a testament to the value this network model offers to participating organizations, agencies, and institutions.
15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
8 pages., Article # 4FEA2, via online journal., Elected officials, an audience essential to the relevance and funding of Extension, may lack knowledge of Extension's capacity to engage with them in solving local problems, building consensus, and improving strategic planning or governance. They may not consider that by collaborating with locally knowledgeable Extension professionals, they also gain access to broader university resources that can assist them in understanding community needs and obtaining relevant evidence-based recommendations. We describe how Extension and county officials and personnel implemented utilization-focused evaluation to inform county strategic planning,
budgeting, and governance, leading to continuous process improvement for the county and increased support for and understanding of Extension.
8 pages., Article # 5TOT6, via online journal., To determine how Extension educators can use environmental education materials to develop life skills in youths, we correlated a national environmental education curriculum developed by Project Learning Tree (PLT) to the 4-H Life Skills Wheel. Youth development professionals can use the resulting correlations to determine which life skills the various PLT activities help develop. The correlation results also provide insights regarding how PLT activities help develop head, heart, and hands skills.
12 pages., Article #: 5FEA1, via online journal., Extension engaged rural Idaho community stakeholders to assess local resources and readiness to address obesogenic contexts through use of the Extension tool HEAL MAPPS. Through participatory photomapping, focus group involvement, and a community readiness conversation, residents identified environmental resources and local efforts as supports for and barriers to healthful eating and active living. Findings indicated that the community was "vaguely aware" that rural obesity risk is a socioenvironmentally determined issue. Extension professionals using HEAL MAPPS effectively promoted new and shared knowledge of weight health resources among community members, enabled rural residents to have a voice in addressing the community context, and empowered community actions.
13 pages., Article # 5FEA2, via online journal., Governmental and nongovernmental actors at different spatial and jurisdictional levels have information that can benefit natural resources management; however, barriers in communication and organizational culture often prevent information sharing and joint endeavors. Bridging entities, such as task forces or working groups, bring together potential stakeholders to pool expertise and stimulate shared learning. Using a network survey, interview data, and meeting minutes, we constructed a case study of task forces convened to stimulate management of the emerald ash borer, an invasive wood-boring beetle. We found that coordinated action among university and county Extension catalyzed bridging through visionary program design and network positioning.
10 pages., Article # 5TOT4, via online journal., This article describes visual-based minimal-text food safety tools developed in Mandarin Chinese to educate Chinese-speaking food service workers about safe food handling practices. Ten posters and one PowerPoint presentation were developed, and their efficacy in conveying critical food safety messages was tested with Chinese-speaking food service workers in Iowa. Extension educators can use these tools for formal and informal food safety education, thereby contributing to protecting public health.
5 pages., Article # 5IAW3, via online journal., A storytelling session was successful in raising awareness and understanding of the types of changes in weather patterns farmers are experiencing in Maine, what impacts those changes are having on their operations, and the changes farmers are making in response. Using an outreach approach rooted in farmer stories allowed us to bypass the controversy that often surrounds topics related to climate change. Likewise, focusing on the farmers' experiences and avoiding corrective statements during this introductory session resulted in productive dialogue. We recommend replicating this approach within different agricultural sectors to increase understanding of sector-specific risks and strategies for adaptation.
10 pages., Article # 5RIB3, via online journal., We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
9 pages., Article # 6RIB5, via online journal., Oklahoma Extension educators encountered barriers related to trainings and program delivery for a caregiver education program produced by Oklahoma State University Extension. Oklahoma family and consumer sciences educators were interviewed about perceived barriers to attending trainings and delivering the program. Findings indicated that staff shortages, program prioritization, challenges in developing an audience, and communication issues with the program team made it difficult for educators to engage with the program. Strategies for improvement based on the findings were devised.
7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.
13 pages., Article # 6FEA1, via online journal., Professionals in Extension who develop intercultural competence are better prepared to meet the needs of multicultural populations. This article addresses University of California Extension's formation of an intercultural competence professional development initiative. We describe our use of an integrated conceptual framework that includes Hammer's Intercultural Development Inventory (IDI) and Kotter's eight-step organizational change process to institutionalize the initiative. IDI pretest and posttest results indicate that California 4-H professionals are more culturally competent. The impact of the initiative also is reflected in the significant growth (151% increase) in Latino youth participation in 4-H. We provide recommendations for replicating our effort.
9 pages, via online journal, The U.S. university-based extension system model has been successful nationally, but not adopted globally. Various historical factors rendered the U.S. system a less attractive option for emerging post-WWII nations. However, current changes in education and extension landscapes are creating new opportunities for the globalization of U.S. Extension. Specifically, both the U.S. and Chinese extension systems now face the common challenge of delivering meaningful university-based extension under shifting conditions. This commonality creates opportunities for exploring long-term, synergistic university-based extension systems and potentially achieving associated benefits worldwide.
9 pages, via online journal, This article provides an overview of Extension's Military Families Learning Network. The network is an example of Extension's commitment to building virtual learning networks in the support of targeted professional and lay audiences. The network uses well-established and emergent pedagogical approaches focusing on adult-centered learning while employing state-of-the-art online learning technologies. We present a four-dimensional model of learning activities to illustrate how the network offers different options for and approaches to adult-centered learning and training. The Military Families Learning Network can serve as a model for broader adoption of such entities across the Extension community.
Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University
South Dakota State University
University of Minnesota
Format:
Online journal article
Publication Date:
2019-12-17
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
Keyser, Patrick (author), Schexnayder, Susan (author), Willcox, Adam (author), Bates, Gary (author), Boyer, Christopher N. (author), and Center for Native Grasslands Management
Human Dimensions Research Lab
University of Tennessee
Format:
Online journal article
Publication Date:
2019-12-12
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11232
10 pages, via online journal, Adoption of native warm-season grasses (NWSGs) in the tall fescue belt is limited despite studies documenting the potential contribution of these forages to profitable beef production. On the basis of two surveys conducted in Tennessee, a survey of beef producers and a survey of agricultural professionals, we evaluated perceptions of NWSG forages and how those perceptions could influence their adoption. Although agricultural professionals were more familiar with NWSGs than producers, both populations had limited knowledge regarding these forages, indicating that additional Extension education is needed. Our results provide useful guidance for developing NWSG forage educational programs for producers and agricultural professionals.
Goerlich, Daniel L. (author), Munsell, John F. (author), Boyd, Heather H. (author), Moeltner, Klaus (author), and Virginia Cooperative Extension
Virginia Tech
University of Notre Dame
Format:
Online journal article
Publication Date:
2019-12
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11233
5 pages, via online journal, Cooperative Extension produces public value through educational programming that benefits the greater community. Forests provide numerous valuable benefits to society through the provision of ecosystem services. Cooperative Extension educational programming positively affects forest owners, who, in turn, conduct actions that enhance ecosystem services. An understudied relationship exists between Cooperative Extension and ecosystem services that can be drawn on to document Extension's public value. Applying ecosystem services values to Extension natural resources–related programmatic outcomes through benefit transfer provides an avenue through which Extension can potentially make significant advancements in monetizing its public value.
10 pages., Article #: v58-1rb1, via online journal., Coalitions are central to Extension's community-based programs. To assess characteristics that support well-functioning coalitions and to support coalitions in which Extension stakeholders participate, we used the Wilder Collaboration Factors Inventory to assess 10 Supplemental Nutrition Assistance Program Education coalitions on the basis of research-tested collaboration success factors. Overall, the 103 coalition members who responded reported strengths related to communication and shared purpose and weaknesses in the areas of resources and process and structure for achieving the coalitions' aims. Our project represents a low-burden method for assessing Extension coalitions to understand the characteristics that are likely to support the achievement of collective goals.
13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
5 pages, via online journal, The tool kit Mobilizing Rural Communities to Prevent Childhood Obesity is the product of a seven-state multidisciplinary research project focused on enhancing obesity prevention efforts by integrating community coaching into the work of rural community coalitions. The interactive tool kit is available at no cost both in print form and online, and it consists of five tutorials that present best practices and lessons learned throughout the research project. Extension professionals working within health promotion coalitions may wish to use or promote the tool kit. Coalition members can complete the activities contained in the tool kit individually or as a group.
6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
7 pages., Article #: v58-1iw3, via online journal., Breakfast on the Farm educational farm tours were introduced in Michigan in 2009 to improve consumer knowledge about, impressions of, and trust in modern food production. Over 89,000 participants have attended events on 40 commercial dairy, beef, crop, and fruit farms. This article addresses organization and funding of the events and some of their general impacts. Volunteers staff stations on topics such as animal care, food safety, nutrition, and water quality. Surveys indicate that attendees' impressions of and trust in farmers and food production improve and that product purchases increase. Events patterned after Michigan's model have occurred in several states and may be implemented elsewhere for similar purposes.
