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    14. From supply push to demand pull: agribusiness strategies for today's consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Stephen (author), Stewart, Hayden (author), and Amber waves: the economics of food, farming, natural resources, and rural america
    Format:
    Online article
    Publication Date:
    2003-11
    Published:
    USA: United States Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19084

    25. Improving Agricultural Profitability Through an Income Opportunities for Rural Areas Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kiernan, Nancy Ellen (author) and Hancharick, Amber Lockawich (author)
    Format:
    Online article
    Publication Date:
    2008-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28899
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 5

    39. Outreach tips for farms that accept SNAP payments for CSAs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Tammy (author) and Goodrum, Anna (author)
    Format:
    Online article
    Publication Date:
    2018-06
    Published:
    United States: US Dept. of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12656
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    2pgs, Each year, more and more farms accept Supplemental Nutrition Assistance Program (SNAP) payments for community supported agriculture (CSA) programs. When farms decide to accept SNAP, it opens the door to a new revenue stream, as well as providing healthy local food to community members with limited incomes. According to the U.S. Department of Agriculture, more than $63 million in benefits were distributed to SNAP recipients last year, representing a significant market opportunity for farmers (USDA, 2018). In order to capture some of this market share, SNAP recipients need to be aware that your farm accepts SNAP payments for your CSA. Outreach is one of the most important aspects to gaining SNAP recipients as new CSA customers. Below, you will find some key tips for conducting successful outreach to SNAP participants.

    44. Rosé berries have arrived

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goodyear, Dana (author) and The New Yorker
    Format:
    Online article
    Publication Date:
    2019-08-11
    Published:
    United States: Condé Nast
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11314
    Notes:
    5 pages., via online magazine publication

    48. The case for AMAs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Online article
    Publication Date:
    2021-08
    Published:
    USA: Drovers CattleNetwork, Lenexa, Kansas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13143
    Notes:
    2 pages

    50. Tips for selling at: roadside stands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
    Format:
    Online article
    Language:
    nglish
    Publication Date:
    2012
    Published:
    United States: National Center for Appropriate Technology
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12660
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    2pgs, Roadside stands are physical structures located on a farm or along a nearby road where farmers sell produce, meat, eggs, dairy, or other products from the farm. The stands can be as simple as a small open-sided display with payment on the honor system, or as elaborate as a small grocery store.

    51. Tips for selling to: produce distributors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Izzo, Dina (author), Corshen, Bob (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
    Format:
    Online article
    Publication Date:
    2012
    Published:
    United States: National Center for Appropriate Technology
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12667
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    2pgs, Produce distributors are businesses that aggregate product and resell it in small or large quantities to their customers. Distributors may be an individual with a van or a company with a fleet of eighteen-wheelers. A distributor’s primary relationship is purchasing directly from farmers, although distributors can also buy from brokers or packing houses.

    52. Tips for selling to: wholesale buyers at terminal markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Izzo, Dina (author), Corshen, Bob (author), Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
    Format:
    Online article
    Publication Date:
    2012
    Published:
    United States: National Center for Appropriate Technologies
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12669
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    2pgs, Wholesale buyers are typically located in permanent stalls at a terminal market. Terminal markets are central sites, often in a metropolitan area, that serve as an assembly and trading place for agricultural commodities. Wholesale buyers will purchase products from farmers, brokers, or packing houses in large quantities, and resell it.

    53. Tips for selling with agritourism and “pick-your-own"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
    Format:
    Online article
    Publication Date:
    2012
    Published:
    United States: US Dept. of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12657
    Journal Title:
    National Center for Appropriate Technology
    Journal Title Details:
    Online
    Notes:
    2pgs, Agritourism combines agricultural sales with on-farm activities that involve the customers. These can include hayrides, mazes, pumpkin patches, farm tours, a bed and breakfast, or other endeavors. “Pick-your-own” or “you-pick” operations allow customers to wander out into the fields or orchards to pick their own apples, berries, pumpkins, or other crops. Customers check in at the farm stand when finished and pay by weight or volume. This can be a fun activity, especially for kids, and can sometimes allow customers to get larger volumes at lower prices.

    59. farm branding: selling your products through story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prial, Daniel (author)
    Format:
    Online article
    Publication Date:
    2021-04
    Published:
    United States: USDA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.