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    4. Consumer confidence in beef strong in the face of single case of BSE : industry seeks to encourage aggressive marketing, open export markets

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    5. Consumers not overreacting to incident of mad cow disease : nationwide polls of Americans show mad cow disease is not their greatest food-related concern

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    8. New poll data shows that consumers don't know proper burger cook temps to ensure safety and don't use instant read thermometers

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    9. Survey says Americans taking confusing nutrition news to heart

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