58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Notes that radio played an important role in public education in two science-related areas - agriculture and public health. "These are (not uncoincidentally) areas in which government agencies and communities of experts took an early, active interest." Cites weather reports as early as 1921 (University of Wisconsin station) and regular farm market reports in 1922.
Online via keyword search of UI Library eCatalog., Report of Symposium III, an eight-nation, sea-borne (Danube River) conference hosted by the Ecumenical Patriarchate. It encouraged an increased level of responsibility and social conscience in parishes of the Black Sea region regarding ecological challenges. The symposium developed a 10-point action plan for the future, separate from the activities of the religious communities and based on conclusions of working groups.
Describes a USDA bulletin in which the scientist(s) didn't write it, but rather a writer who "obtained material from many specialists, and worked it into a synthesis for a particular purpose."
Online via keyword search of UI Library eCatalog., Guidelines of the College of Agriculture, University of Wisconsin, for researchers to use in publishing findings of their research. Recommendations based on principles of academic freedom, and applied within the role of publicly supported institutions.
