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    11. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    12. Media risk communication -what was said by whom and how was it interpreted

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCarthy, Mary (author), Brennan, Mary (author), De Boer, Martine (author), and Ritson, Christopher (author)
    Format:
    Journal article
    Publication Date:
    2008-04
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09452
    Journal Title:
    Journal of Risk Research
    Journal Title Details:
    11(3) : 375-394

    14. MountainKing: retail displays effective when suggesting meal solutions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2021-01-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12070
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."