- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Behringer, Sally (author)
- Format:
- Journal article
- Publication Date:
- 2010-01
- URL:
- http://www.agrimarketing.com
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 48(1) : 28, 30, 32
- Subject Term:
- agribusiness, campaign planning, campaigns, case studies, chemicals, direct mail, direct marketing, media selection, pesticides, readership, potatoes, agri-marketing, crop protection, and relationship marketing
