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    Start Over Format Journal article Subject Term local Subject Term willingness to pay

    1. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    2. Consumers' sense of farmers' markets: tasting sustainability or just purchasing food?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giampietri, Elisa (author), Koemle, Dieter B. A. (author), Yu, Xiaohua (author), and Finco, Adele (author)
    Format:
    Journal article
    Publication Date:
    2016-11-10
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08765
    Journal Title:
    Sustainability
    Journal Title Details:
    8(11), 1157
    Notes:
    14 pages.

    3. Fair to the cow or fair to the farmer? The preferences of conventional milk buyers for ethical attributes of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Markova-Nenova, Nonka (author) and Watzold, Frank (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10314
    Journal Title:
    Land Use Policy
    Journal Title Details:
    79 : 223-239
    Notes:
    Via UI online subscription.

    4. Healthy food labels tailored to a high-risk, minority population more effectively promote healthy choices about generic labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustafson, Christopher R. (author) and Prate, Michael R. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11384
    Journal Title:
    Nutrients
    Journal Title Details:
    11, 2272
    Notes:
    14 pages., Online via Directory of Open Access Journals (DOAJ)., Authors tested label effectiveness involving "supermarket shoppers on a rural American Indian reservation." Results showed added value and willingness to pay through tailoring the label to the local community.