National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
James F. Evans Collection; See C04120 for original, The study at the University of Wisconsin-Madison seeks to determine how much a farmer will actually use his/her computer after purchase. The introductory study looked broadly at the farmers' background, environment, and personality. It set out to discover what focuses in farm life enhance or diminish a farmer's computer use. The variables suggested include: Complexity of Farm, Degree of External Support, Age, Views on Management, Time, Experience, network, Availability of Information, and Personality and Approach to Learning. Several implications are suggested by these preliminary findings that might facilitate the use of computers.
