"A newspaper mat service now in its third year of use by the Missouri Agricultural Extension Service is believed by the author to be one of the best informational mediums used by the state."
This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of findings reported in: Milton Munoz, "Understanding visual illiteracy: a study of comprehension of pictorial messages among farmers." Bulletin 43. Department of Agricultural Journalism, University of Wisconsin, Madison. February 1986.
Reports the views of S.W. Mendum, statistician of the editorial office of the Bureau of Agricultural Economics, U.S. Department of Agriculture, regarding the size of tables in publications. He believes that a table, no matter how many columns of figures it contains, is simple if the box headings are intelligible.
Hal R. Taylor Collection, Reprint from Federal Extension Service, U.S. Department of Agriculture. 2 pages., Audience response to two ads run in Parents' Magazine offering a free booklet.
Report based on a nationwide survey to learn about sources of photographs,uses of photographs, who takes photographs, usefulness of photo training for extension agents and specialists, staffing, filing systems. "As nearly as could be determined, four states (Indiana, Ohio, Missouri, Colorado) employ what might be termed staff photographers in the sense that they seemed to be at the command of the editor, and not just college or university photographers working occasionally for the editor."
