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    42. Social media for organic products promotion

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    45. The economic value of public relations expenditures: food safety and the strawberry case

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    47. The flow of scientific knowledge from lab to lay public: the case of genetically modified food

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    48. The media and the message: risk analysis and compelling food safety information from farm-to-fork

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    49. Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

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    50. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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