Gray, Mike (author), Jenkins, David (author), Mock, Judy (author), and North Carolina State University, Raleigh, NC; North Carolina State University, Raleigh, NC; North Carolina State University, Raleigh, NC
Format:
Journal article
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02570
Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.
cited reference, The Department of Agriculture, Victoria, ran a talk-back programme, "Phone the Farm Panel", over radio station 3GL, Geelong, between April 1971 and August 1972. The station's receiving area corresponds closely with the Department's Port Philip extension district, The experience suggested that urban listeners participate in such programmes more than do rural ones, and women more than men, which may be explained by the differing nature of their occupations. The exercise gave the extension officers involved valuable publicity and experience.
"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
