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    Start Over Format Journal article Subject Term dairy Subject Term drink

    1. Assessing the effectiveness of fluid milk advertising in Ontario

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author), Tielu, A. (author), and Goddard: Assistant Professor, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada; Tielu: Doctoral Student, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03081
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    36(2) : 261-278
    Notes:
    James F. Evans Collection

    2. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

    3. Consumers' purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bozoglu, Mehmet (author), Huang, Chung L. (author), Florkowski, Wojciech J. (author), and Kilic Topuz, Bakiye (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06415
    Journal Title:
    Journal of Agricultural Sciences
    Journal Title Details:
    20(4) : 434-445

    7. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    8. Factors affecting consumers' choice of beverages in Japan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Suzuki, Nobuhiro (author), and Watanbe, Y. (author)
    Format:
    Journal article
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10023
    Journal Title:
    Agribusiness
    Journal Title Details:
    14(2) : 147-156
    Notes:
    AGRICOLA IND 90017291

    10. Food choices in Ethiopia: does nutritional information matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bekele, Alemayehu Dekeba (author), Beuving, Joost (author), and Ruben, Ruerd (author)
    Format:
    Journal article
    Publication Date:
    2016-03-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08318
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 625-634