This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois, Urbana-Champaign, Summary of findings from a case study involving an international computer-based conference on biotechnology.
Long, Huey B. (author), Zoller, Dawn (author), and Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman; Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04126
James F. Evans Collection; See C04120 for original; AGRICOLA IND 90027740, This study was designed to determine if the CES teleconference programs were viewed by a broad segment of Oklahoma's population or if the programs appealed only to a certain population segment. Variables include: age, education, income, economic activity, frequency of participation, and program topics. This study's findings indicate that CES teleconference participants in Oklahoma are older, better-educated, and more affluent than the general state population. They're also better-educated, more affluent, and older than the rural population. Viewer preferences indicate that about two-thirds of the desired program topics are nonagricultural. (AGRICOLA)
