The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., Reviews the work of Robert E. Rhoades in articulating how the contributions of the agricultural anthropologist fit in with the contributions of other disciplines in the usual agricultural development project. Compares the anthropologist's contributions with those of the agricultural communicator.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11592
Journal Title Details:
21(1-2) : 19-25
Notes:
8 pages., Online via UI e-subscription., Author introduces a model for use in program planning centered on formulation, administrative approval, and delivery of learning content. Cites planning as a process in which multiple parties with many disparate interests are present and the planner must work to negotiate those interests so that successful and effective programs are produced and provided.
"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."
