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    Start Over Format Journal article Subject Term communication planning Subject Term message content Subject Term public relations

    1. Ask yourself - what do you expect people to do as a result of your P.R. program?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(6) : 1-4

    3. For best results, define carefully what reaction you expect from your audience

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1964
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21318
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    4[1] : 1-4

    4. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(9) : 1-4

    5. Telling agriculture's story involves more than shouting "food is a bargain"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21310
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(5) : 1-4

    6. With pandemic, marketers need more sensitivity now than ever

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Journal article
    Publication Date:
    2020-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11900
    Journal Title:
    Packer
    Notes:
    Online from publisher. 2 pages., "The effects of misinformation during a pandemic, especially via social media, highlight how important it is for produce companies to have a clear, correct, calm message." Author cites importance of being sensitive to the needs of those being served. Cites examples of adjusted messaging during the COVID-19 pamdemic.