With pandemic, marketers need more sensitivity now than ever

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Journal article
    Publication Date:
    2020-11-12
    URL:
    https://www.thepacker.com/news/education/pandemic-marketers-need-more-sensitivity-now-ever
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11900
    Journal Title:
    Packer
    Subject Term:
    audience analysis, communication planning, fruit, health education, message content, public relations, vegetables, pandemic, produce, sensitivity, producer organizations, message adaptation, and COVID-19
    Notes:
    Online from publisher. 2 pages., "The effects of misinformation during a pandemic, especially via social media, highlight how important it is for produce companies to have a clear, correct, calm message." Author cites importance of being sensitive to the needs of those being served. Cites examples of adjusted messaging during the COVID-19 pamdemic.

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