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    Start Over Format Journal article Subject Term communication planning Subject Term extension Subject Term message content

    1. A case study in communication planning : the Liberian Rural Communication Network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, Richard C. (author / Professor of Telecommunications, Indiana University) and Professor of Telecommunications, Indiana University
    Format:
    Journal article
    Publication Date:
    1980-07
    Published:
    Liberia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04438
    Journal Title:
    Development Communication Report
    Journal Title Details:
    31 : 7, 15

    3. Recruiting and retaining shareholders for community supported agriculture in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(4) : 33-46

    4. Using focus groups to develop an extension home horticulture public radio program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 39-53

    5. Using the "market, message, means of communication framework" to guide design of grape rootstock extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Megan (author) and Hathaway, Sandy (author)
    Format:
    Journal article
    Publication Date:
    2017-01-01
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(1) : 19-30
    Notes:
    The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.