Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04138
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Discusses the causes of prejudice against advertising schools. Argues that such schools have "come to stay. The critics have emptied their quivers but the school goes merrily on, teaching its students how to study human nature, how to study commodities, how to devise selling plans, how to write effective copy, design attractive displays, etc."
Presentation by R. W. Trullinger, chief of the office of experiment stations and assistant research administrator of the U.S. Department of Agriculture, at 1950 AAACE conference. Calls for AAACE to become a stronger professional organization and urges development of strong agricultural journalism training programs. "Has your group gone on record urging the Association to increase opportunities for professional agricultural journalism?" "There must be a basic reason why the editorial departments are so frequently assigned quarters in the basement or attic; why the editor so often has to take on nondescript chores ranging from the duties of janitor to teaching English."
