Format: Journal article / Subject Term: branding and consumers

1. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
Journal Title:: Journal of Applied Communications
Journal Title Details:: 97(3) : 32-44

2. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

3. Communication sells the message for quality food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Olivia (author)
Format:: Journal article
Publication Date:: 2007-03-02
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28318
Journal Title:: Farmers Weekly
Journal Title Details:: 146(9) : 26
Notes:: Posted at http://www.fwi.co.uk

4. Consolidation in the North American organic food processing sector, 1997-2007

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howard, Philip H. (author)
Format:: Journal article
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
Journal Title:: International Journal of Sociology of Agriculture and Food
Journal Title Details:: 16(1) : 13-30

5. Consumer preferences for agricultural product brands in an E-commerce environment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wang, Erpeng (author), Liu, Zhenzhen (author), Gao, Zhifeng (author), Wen, Qin (author), and Geng, Xianhui (author)
Format:: Journal article
Publication Date:: 2022-01-30
Published:: USA: Wiley Periodicals LLC
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12873
Journal Title:: Journal of Agribusiness
Journal Title Details:: Vol. 38, Iss. 2
Notes:: 16 pages, Branding agricultural products are popular in the online market, but little is known about consumers' preferences for agricultural product brands in an E-commerce environment. This study analyzed consumer preferences for three types of agricultural product brands and the interaction effect among them in an E-commerce environment with a choice experiment. Our results show that regional brand shows remarkable complementary effects on grower brand and store brand, implying regional brand can enhance the value of other brands. Also, we found that there is a substitution effect between grower brand and store brand. Interestingly, we find that consumers prefer cheap or expensive fuji apples rather than middle-price ones, implying significant consumption stratification in the Chinese online food market. This study also confirms the importance of the time window of delivery. This paper can provide critical information to optimize brand strategies of agricultural products in an E-commerce environment. [EconLit citations: D12, Q11, Q13]

6. Consumer response to point of purchase advertising for local brands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

7. Influence of brand equity on milk choice: a choice experiment study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

8. Reputation - I'll buy that

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.

9. The effects of environmental brand attributes and nature imagery in green advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schmuck, Desirée (author), Matthes, Jörg (author), Naderer, Brigitte (author), and Beaufort, Maren (author)
Format:: Journal article
Publication Date:: 2017-05-05
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09805
Journal Title:: Environmental Communication
Journal Title Details:: 12(3) : 414-429

10. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:: Journal article
Language:: English / French
Publication Date:: 2016-10-04
Published:: International: John Wiley & Sons Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:: 64 (4): 753-777

Bibleaves

1. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

2. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

3. Communication sells the message for quality food

4. Consolidation in the North American organic food processing sector, 1997-2007

5. Consumer preferences for agricultural product brands in an E-commerce environment

6. Consumer response to point of purchase advertising for local brands

7. Influence of brand equity on milk choice: a choice experiment study

8. Reputation - I'll buy that

9. The effects of environmental brand attributes and nature imagery in green advertising

10. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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