Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
James F. Evans Collection; Paper presented at the International Meeting of Agricultural Communicators in Education; 1990 July 16; St. Paul, MN, A lack of theory, models, and methods in the agricultural science news writing process spurred the initial investigation of this specialized writing process. Data were collected via process-tracing methods of a minute-by-minute observation of a farm magazine writer's writing process. The researcher used a protocol chart to record the nature and duration of the social-cognitive behaviors of the five stories. Results showed these cognitive behaviors dominated the writing process: organize, generate, compose, finalize, and edit language. The peak of cognitive behaviors occurred during the middle time period. The social-individual category showed a predominance of talking with associates while the social-organizational category showed a predominance of consulting documents. Cognition is the hub activity, significantly following social-individual and social-organizational behaviors. A potential model of the agricultural science news writing process was developed. (original)
