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    Start Over Format Journal article Subject Term advertising Subject Term print media

    4. Advertising and sales promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
    Format:
    Journal article
    Publication Date:
    1961-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    25(5) : 90-93

    5. As ag professionals worry, ag print revenue reverses longtime trend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alterio, Michael Moran (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05722
    Journal Title:
    Agri Media Council Intelligence Report
    Notes:
    1 page

    8. Color advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28503
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    143 : 2-3
    Notes:
    Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.

    9. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    10. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.