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    Start Over Format Journal article Subject Term advertising Subject Term marketing communication Subject Term message content

    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    5. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    6. Burger King ditches TV ad, asks leading extension scientist for help

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, Rhonda (author)
    Format:
    Journal article
    Publication Date:
    2020-07-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
    Journal Title:
    Drovers
    Notes:
    Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

    8. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    9. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    10. Farmers don't catch the 7:40: they are people, but advertising to them must be of individual type

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1930-09-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36821
    Journal Title:
    Printers Ink
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Reprint. 4 pages.