Doeksen, Gerald A. (author), Nelson, J.R. (author), and Oklahoma State University, Dept. of Agricultural Economics; Oklahoma State University, Dept. of Agricultural Economics
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00645
AGRICOLA IND 91034172, Ethical activity cannot be mandated, since ethics are an individual value system hat interacts with, and is supported or inhibited by, the moral values of society and any restrictive legislation. However, discussion of ethical topic areas assist in the establishment of individual and societal ethical standards. Extension specialists are characterized as being dedicated professionals; advocates of the industry and of consumers; and persons interested in the long-term success of the poultry system, which results in benefits to society. Too often, they also are characterized as accepting of situations that must be changed if the poultry system is to survive and to progress. Administrators have the power and, therefore, the responsibility to ensure policy decisions are ethical and to examine the long-term effects of those policy decisions. Many administrators have the respect of their agricultural industries and of Extension personnel because of the attempt to create an ethical environment. The objective of Extension personnel should not be ethical perfection, which is unattainable, but rather recognition of imperfections in themselves and the system with attempts to correct deficiencies. Basic questions of ethics or fairness should be discussed before attempting to create changes in individual behavior or in a system. There is little value to great philosophical debates or protestations of unethical behavior if there is no concurrent attempt to modify situations that led to initial ethical concerns. (original)
Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
Daft, Lynn M. (author / U.S. Department of Agriculture, Office of Economic Opportunity) and U.S. Department of Agriculture, Office of Economic Opportunity
Format:
Journal article
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01895
