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2. Introduction: Achieving technology adoption and achieving Extension impact: A working group success story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marble, S. Christopher (author) and West, Todd P. (author)
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10343
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 757-758
- Notes:
- 2 pages., Via online journal., Multistate collaborations enable extension professionals to reach their audience across a region with similar production challenges. The objective of this article is to introduce the three proceeding manuscripts delivered at the American Society of Horticultural Sciences annual conference in Atlanta, GA, as part of a workshop entitled “Advancing Technology Adoption and Achieving Extension Impact: A Working Group Success Story.” Topics discussed in the following manuscripts include the development of a multistate working group and the advantages associated with participation, development and impact of book or electronic book publications, and survey results from more traditional hands-on workshops. The goal of this workshop was to provide guidance to others who wish to establish multistate, multidisciplinary collaborative teams as well as use new education formats.
3. Quantifying the effectiveness of extension delivery methods on practice change - the experience of the Grazing BMP [Best Management Practices] Extension Support Project
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moravek, Timothy (author), Nelson, Brigid (author), Anderson, Angela (author), and Reid, David (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11208
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 13(2) : 70-75
- Notes:
- Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."
4. Using technology to enhance Extension education and outreach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barton, Elizabeth T. (author), Barton, Emily A. (author), Barton, Susan (author), Boyer, Cheryl R. (author), Brosnan, Jim (author), Hill, Paul (author), Hoyle, Jared (author), Reid, Judson (author), Seger, Jamie (author), Stafne, Eric (author), and University of Delaware University of Virginia Kansas State University University of Tennessee University of Washington Cornell University Ohio State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2017-04
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10445
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(2) : 177-186
- Notes:
- 10 pages., Via online journal., We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.
5. Using the "market, message, means of communication framework" to guide design of grape rootstock extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Megan (author) and Hathaway, Sandy (author)
- Format:
- Journal article
- Publication Date:
- 2017-01-01
- Published:
- Australia: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 13(1) : 19-30
- Notes:
- The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.