Quantifying the effectiveness of extension delivery methods on practice change - the experience of the Grazing BMP [Best Management Practices] Extension Support Project

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moravek, Timothy (author), Nelson, Brigid (author), Anderson, Angela (author), and Reid, David (author)
    Format:
    Journal article
    Publication Date:
    2017
    URL:
    http://www.apen.org.au/rural-extension-and-innovation-systems-journal
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11208
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(2) : 70-75
    Subject Term:
    adoption, attitudes, audience analysis, beef, change, communicator effectiveness, evaluation, extension, extension communication, extension methods, extension programs, face-to-face communication, farmer attitudes, farmers, farming methods, information seeking, information sources, livestock, media selection, workshops, business management, grazing, and confidence
    Notes:
    Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."

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