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    Start Over Format Journal article Publication Year 2003 Subject Term campaign planning

    1. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    2. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    4. Communicating about the risks and benefits of genetically modified foods: effects of different information strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frewer, L.J. (author), Scholderer, J. (author), and Bredahl, L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25019
    Journal Title:
    Risk Analysis
    Journal Title Details:
    23(6) : 1117-1133

    5. Consumers' perspectives on water issues: directions for educational campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeLorme, D.E. (author), Hagen, S.C. (author), and Stout, I.J. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19844
    Journal Title:
    Journal of Environmental Education
    Journal Title Details:
    34(2) : 28-35