University Library

Bibleaves

Start Over Format Journal article Publication Year 1994 Subject Term media effectiveness Subject Term message content

1. Reconsidering "Harvest of Shame:" the limitations of a broadcast journalism landmark

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schaefer, Richard J. (author)
Format:: Journal article
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36637
Journal Title:: Journalism History
Journal Title Details:: 19(4) : 121-132

2. Supporting advertising superiority claims with taste tests

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Passman, Norman (author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671
Journal Title:: Food Technology
Journal Title Details:: 48 : 71-74

3. Supporting and challenging advertising claims with consumer perception studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Edelstein, Jeffrey S. (author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16670
Journal Title:: Food Technology
Journal Title Details:: 48 : 79-82