Supporting advertising superiority claims with taste tests

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Passman, Norman (author)
    Format:
    Journal article
    Publication Date:
    1994-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671
    Journal Title:
    Food Technology
    Journal Title Details:
    48 : 71-74
    Subject Term:
    advertising, appeals (message), audience research, consumer attitudes, food, media effectiveness, and message content

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