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    Start Over Format Journal article Publication Year 1992 Subject Term advertising

    3. A promotion with hometown appeal : innovative grassroots program recognizes agrichemical dealer efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimprich, Gregory J. (author / Ag/Turf Division, Mona Meyer McGrath and Gavin, Bloomington, MN)
    Format:
    Journal article
    Publication Date:
    1992-10
    Published:
    USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06350
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (9) : 24-5
    Notes:
    James F. Evans Collection

    7. Direct link to producers : satellite cattle auctions deliver prime audience to marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hansen, Pat (author)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06402
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 26-28
    Notes:
    James F. Evans Collection, Satellite cattle auctions have been carving out an attractive niche among larger and mid-sized ranchers and feedlots. Agencies and ag suppliers have begun evaluating this medium as a highly targeted complement to traditional print and broadcast. (original)

    8. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    9. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 3-18