James F. Evans Collection; See C04120 for original, The study at the University of Wisconsin-Madison seeks to determine how much a farmer will actually use his/her computer after purchase. The introductory study looked broadly at the farmers' background, environment, and personality. It set out to discover what focuses in farm life enhance or diminish a farmer's computer use. The variables suggested include: Complexity of Farm, Degree of External Support, Age, Views on Management, Time, Experience, network, Availability of Information, and Personality and Approach to Learning. Several implications are suggested by these preliminary findings that might facilitate the use of computers.
Long, Huey B. (author), Zoller, Dawn (author), and Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman; Oklahoma Research Center for Continuing professional and Higher Education, University of Oklahoma, Norman
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04126
James F. Evans Collection; See C04120 for original; AGRICOLA IND 90027740, This study was designed to determine if the CES teleconference programs were viewed by a broad segment of Oklahoma's population or if the programs appealed only to a certain population segment. Variables include: age, education, income, economic activity, frequency of participation, and program topics. This study's findings indicate that CES teleconference participants in Oklahoma are older, better-educated, and more affluent than the general state population. They're also better-educated, more affluent, and older than the rural population. Viewer preferences indicate that about two-thirds of the desired program topics are nonagricultural. (AGRICOLA)
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
