Winning the battle for customers : using database-driven communications to target an audience

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Book, Joel (author / President, Book & Co., Beloit, WI) and President, Book & Co., Beloit, WI
    Format:
    Journal article
    Publication Date:
    1990-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04419
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(6) : 23, 25

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