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    Start Over Format Journal article Publication Year 1990 Subject Term media effectiveness

    21. Nine tips for effective media advocacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wallack, Lawrence (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16498
    Journal Title:
    Development Communication Report
    Journal Title Details:
    71(4) : 11
    Notes:
    Reprinted in part from Charles Atkin and L. Wallack (eds.), Mass Communication and Public Health, 1990.

    23. Patterns in the adoption process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09620
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(4) : 20-21
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    26. Radio is medium of choice during farm business day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zaworski, F. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09613
    Journal Title:
    NAFB Signal
    Journal Title Details:
    1(2) : 6
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    29. Rural newspaper forums : another model of communication for development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kasoma, Francis P. (author / Department of Mass Communication, University of Zambia)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    Malaysia: Petaling Jaya, Malaysia : AIDCOM
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06385
    Journal Title:
    Journal of Development Communication
    Journal Title Details:
    1 (2) : 1-11
    Notes:
    James F. Evans Collection, This paper proposes that rural people can use a participatory rural newspaper as a rallying point for formal and informal discussions with development agents to improve their own life situation. The future of communication for development in the Third World lies in the shift from the use of big to small media like participatory rural newspaper. The micro model of communication for development presented here may be applied to other localized media instead of the participatory rural newspaper. But the adaption would require adjustments both in the theoretical as well as procedural approach to suit the particular mini medium. (original)

    30. Scoring a database hit : creating a good list is key to custom publishing victory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tennant, Patty (author / List Retail Manager, Farmer Data Bank, Bloomington, MN) and List Retail Manager, Farmer Data Bank, Bloomington, MN
    Format:
    Journal article
    Publication Date:
    1990-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04065
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28 (2) : 55
    Notes:
    Farm Family America, James F. Evans Collection