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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
22(2) : 137-151
Notes:
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1990-01-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21197
Journal Title:
Advertising Age
Journal Title Details:
61 : S-4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gupta, Pushpa (author) and Kothari, Kusum (author)
Format:
Journal article
Publication Date:
1990
Published:
India: National Council of Development Communication, Varanasi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14354
Journal Title:
Interaction
Journal Title Details:
8(2) : 128-141