Format: Journal article / Subject Term: advertising / Journal Title: Agribusiness

1. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 207-221

2. A discrete/continuous model of fruit promotion, advertising and response segmentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22414
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 179-196

3. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

4. Advertising's effect on the market demand elasticity: a note

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Zheng, Y. (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22436
Journal Title:: Agribusiness
Journal Title Details:: 20(2) : 181-188

5. An economic analysis of generic egg advertising in California, 1985-1995

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, H.M. (author), Schmit, T.M. (author), and Reberte, J.C. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21727
Journal Title:: Agribusiness
Journal Title Details:: 13(4) : 365-373

6. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
Format:: Journal article
Publication Date:: 2002
Published:: Bavaria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
Journal Title:: Agribusiness
Journal Title Details:: 18(3) : 369-385

7. Commodity advertising : theoretical issues relating to generic and brand promotions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Julio (author), Thompson, Stan (author), Ward, Ronald W. (author), and Ward, Chang: Food and Resource Economics Department, University of Florida; Thompson: Associate Professor, Agricultural Economics Department, Michigan State University
Format:: Journal article
Publication Date:: 1985
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06178
Journal Title:: Agribusiness
Journal Title Details:: 1 (4) : 269-276

8. Commodity and brand advertising in the US orange juice market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
Format:: Journal article
Publication Date:: 1988-11
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
Journal Title:: Agribusiness
Journal Title Details:: 4 (6) : 579-589

9. Commodity supply response to a producer-financed advertising program: the California avacado industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author) and Green, R.D. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14794
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 605-621

10. Consumer choice of food products and the implications for price competition and government policy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Caswell, Julie A. (author), Mojduszka, Eliza M. (author), and Harris, J. Michael (author)
Format:: Journal article
Publication Date:: 2001
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13663
Journal Title:: Agribusiness
Journal Title Details:: 17(1):81-104
Notes:: 24 p.

11. Determinants of temporal variations in generic advertising effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22413
Journal Title:: Agribusiness
Journal Title Details:: 16(2) : 197-214

12. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

13. Economic analysis of generic milk advertising impacts on markets in New York State

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Lenz, John E. (author), and Chung, C. (author)
Format:: Journal article
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10020
Journal Title:: Agribusiness
Journal Title Details:: 14(1) : 73-83
Notes:: AGRICOLA IND 90017291

14. Effectiveness of generic and brand advertising on fresh and processed potato products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jones, Eugene (author), Ward, Ronald W. (author), and Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
Format:: Journal article
Publication Date:: 1989-09
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06205
Journal Title:: Agribusiness
Journal Title Details:: 5 (5) : 523-536

15. Effectiveness of generic milk advertising : a ten region study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McDonald, William F. (author), Ward, Ronald W. (author), and Ward: Professor, Food and Resource Economics Department, University of Florida; McDonald: Senior Vice President, Marketing and Economic Research, United Dairy Industry Association, Rosemont, IL
Format:: Journal article
Publication Date:: 1986
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06180
Journal Title:: Agribusiness
Journal Title Details:: 2 (1) : 77-89

16. Evaluating the effect of generic advertising and food health information within a meat demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Donald J. (author) and Boetel, Brenda L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22431
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 345-354

17. Free-rider effects of generic advertising: the case of salmon

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Myrland, Oystein (author)
Format:: Journal article
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22432
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 315-324

18. Generic advertising of butter in Canada : optimal advertising levels and returns to producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1990-07
Published:: USA: New York : John Wiley & Sons
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06217
Journal Title:: Agribusiness
Journal Title Details:: 6 (4) : 345-354

19. Lag structures in commodity advertising research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, J.Y. (author) and Brown, M.G. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 143-154

20. Measuring exposure to advertising: a look at gross rating points

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H.W. (author) and Chang, H.S. (author)
Format:: Journal article
Publication Date:: 1992
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
Journal Title:: Agribusiness
Journal Title Details:: 8(5) : 413-423

Bibleaves

1. A comparative analysis of export promotion programs for U.S. wheat and red meats

2. A discrete/continuous model of fruit promotion, advertising and response segmentation

3. A double-hurdle approach to advertising: the case of cheese

4. Advertising's effect on the market demand elasticity: a note

5. An economic analysis of generic egg advertising in California, 1985-1995

6. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

7. Commodity advertising : theoretical issues relating to generic and brand promotions

8. Commodity and brand advertising in the US orange juice market

9. Commodity supply response to a producer-financed advertising program: the California avacado industry

10. Consumer choice of food products and the implications for price competition and government policy

11. Determinants of temporal variations in generic advertising effectiveness

12. Distributional effects of generic dairy advertising throughout the marketing channel

13. Economic analysis of generic milk advertising impacts on markets in New York State

14. Effectiveness of generic and brand advertising on fresh and processed potato products

15. Effectiveness of generic milk advertising : a ten region study

16. Evaluating the effect of generic advertising and food health information within a meat demand system

17. Free-rider effects of generic advertising: the case of salmon

18. Generic advertising of butter in Canada : optimal advertising levels and returns to producers

19. Lag structures in commodity advertising research

20. Measuring exposure to advertising: a look at gross rating points

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