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    Start Over Format Journal article Subject Term decision making Journal Title Agri Marketing

    1. Agri-marketers to profit from commercial producer survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allan (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 52
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

    4. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    7. Data collection and usage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Torrie (author / Center for Food and Agricultural Business, Purdue University)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11029
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 22
    Notes:
    Summarizes results of a non-farmer survey documenting how each of five stages of the agricultural and food business value chain is evolving in terms of data collection and use.

    8. Emerging market opportunity: rural lifestyle update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Surface, Lyssa (author / Market Directions, Inc.)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28270
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 32
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Introduction to a special section.

    9. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.