Format: Journal article / Publication Year: 1989 / Journal Title: Agri Marketing

1. A calculated effort : teamwork essential to produce marketing strategy during drought

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wolfe, Cheryl (author)
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03349
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 60, 64
Notes:: James F. Evans Collection

2. Adding an edge : telemarketing provides direct, personal contact with consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stines, Scott (author / Central Region Vice President of Marketing and Sales, Teleconnect USA Data Base Marketing Co., Cedar Rapids, IA) and Central Region Vice President of Marketing and Sales, Teleconnect USA Data Base Marketing Co., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03344
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 52-54
Notes:: James F. Evans Collection

3. Ag week tv special unites industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03348
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 70
Notes:: James F. Evans Collection

4. Agri marketing asks ... Starch president about the intricacies of the new FARMS (Farm Audience Readership Measurement Service) study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Jay (author / President, Starch INRA Hooper Inc., Mamaroneck, NY) and President, Starch INRA Hooper Inc., Mamaroneck, NY
Format:: Journal article
Publication Date:: 1989-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03248
Journal Title:: Agri Marketing
Journal Title Details:: 27(2) : 26-27
Notes:: James F. Evans Collection

5. An agency perspective on editorial integrity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

6. Analyzing the audience : how farmers use radio is becoming crystal clear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zaworski, Frank (author / President, Zaworski & Co., St. Paul, MN) and President, Zaworski & Co., St. Paul, MN
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03593
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 44, 46, 48-49
Notes:: James F. Evans Collection

7. Answering the ad experts : be prepared for questions during the creative presentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davies, Evan (author / Account Supervisor, NKH&W Marketing Communications Inc., Kansas City) and Account Supervisor, NKH&W Marketing Communications Inc., Kansas City
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03617
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 50, 60
Notes:: James F. Evans Collection

8. Big things come in small packages : direct-response postcards help marketers get their message to the customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haas, Nancy (author / National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL) and National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03966
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) 302 : 60-61

9. Captivating their customers : how one seed company uses field days and crop clinics to tell its story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McHone-Pierce, Meredith (author / Communications Manager, Garst Seed Co., Coon Rapids, IA) and Communications Manager, Garst Seed Co., Coon Rapids, IA
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03977
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 48-49
Notes:: James F. Evans Collection

10. Cost considerations : new technology brings about agency compensation questions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wirthwein, Chris (author / Chief Executive Officer, The Majestic Group Inc., Indianapolis) and Chief Executive Officer, The Majestic Group Inc., Indianapolis
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C03618
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 52-53
Notes:: James F. Evans Collection

11. Everything old is new again : capitalizing on the craze over antique tractors, Du Pont creates the classic tractor collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harvey, John (author / Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE) and Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03979
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 52-53
Notes:: James F. Evans Collection

12. From books to bytes : transition is well under way for progressive research supplies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gantner III, George (author), Lipovsky, Ronald (author), and Agricultural / Industrial Division, Maritz Marketing Research Inc., St. Louis County, MO; Agricultural / Industrial Division, Maritz Marketing Research Inc., St. Louis County, MO
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03343
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 48-51
Notes:: James F. Evans Collection

13. From type to tape : this media marriage keeps swine producers informed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Giitter, Tom (author / Agricultural Field Editor, Bozell Inc., Chicago) and Agricultural Field Editor, Bozell Inc., Chicago
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03835
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 66-70
Notes:: James F. Evans Collection

14. How valuable are dealer meetings? (four viewpoints on the value of dealer meetings)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lane, Mick (author / Free-lance Writer, Ankeny, Iowa) and Free-lance Writer, Ankeny, Iowa
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03619
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 64-66
Notes:: James F. Evans Collection

15. Humor in ag advertising? What a joke!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / University of Nebraska, Lincoln) and University of Nebraska, Lincoln
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03645
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 48
Notes:: James F. Evans Collection

16. International marketing management : placing promotional programs at employees' fingertips worldwide

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Laine-Felts, Deborah (author / Manager of Business Development, MicroColor International, Midland Park, NJ) and Manager of Business Development, MicroColor International, Midland Park, NJ
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03644
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 30
Notes:: James F. Evans Collection

17. It's baaaack : the award-winning weed returns in a follow-up campaign from FMC and The Martin Agency

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Humphreys, Brenda (author / Free-lance Writer, Richmond, VA) and Free-lance Writer, Richmond, VA
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03646
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 102-104, 106, 108, 114
Notes:: James F. Evans Collection

18. King-size kernels grow on a barn : creative corn promotion adds new twist to old-fashioned advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sanchez, Theresa (author / Assistant Account Executive, William R. Biggs/Glimore Associates, Kalamazoo, MI) and Assistant Account Executive, William R. Biggs/Glimore Associates, Kalamazoo, MI
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03647
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 110, 112
Notes:: James F. Evans Collection

19. Learning the numbers game : advertisers are getting in tune with the farm audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Might, Charles (author / Executive Sales/Marketing Director, National Association of Farm Broadcasters) and Executive Sales/Marketing Director, National Association of Farm Broadcasters
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03589
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 26
Notes:: James F. Evans Collection

20. Lessons to live by : three ag companies join together to teach farm families about on-the-job safety

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zimprich, Gregory (author / Assistant Account Executive, Miller Meester Advertising, Minneapolis) and Assistant Account Executive, Miller Meester Advertising, Minneapolis
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03976
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 30-31
Notes:: James F. Evans Collection

Bibleaves

1. A calculated effort : teamwork essential to produce marketing strategy during drought

2. Adding an edge : telemarketing provides direct, personal contact with consumers

3. Ag week tv special unites industry

4. Agri marketing asks ... Starch president about the intricacies of the new FARMS (Farm Audience Readership Measurement Service) study

5. An agency perspective on editorial integrity

6. Analyzing the audience : how farmers use radio is becoming crystal clear

7. Answering the ad experts : be prepared for questions during the creative presentation

8. Big things come in small packages : direct-response postcards help marketers get their message to the customer

9. Captivating their customers : how one seed company uses field days and crop clinics to tell its story

10. Cost considerations : new technology brings about agency compensation questions

11. Everything old is new again : capitalizing on the craze over antique tractors, Du Pont creates the classic tractor collection

12. From books to bytes : transition is well under way for progressive research supplies

13. From type to tape : this media marriage keeps swine producers informed

14. How valuable are dealer meetings? (four viewpoints on the value of dealer meetings)

15. Humor in ag advertising? What a joke!

16. International marketing management : placing promotional programs at employees' fingertips worldwide

17. It's baaaack : the award-winning weed returns in a follow-up campaign from FMC and The Martin Agency

18. King-size kernels grow on a barn : creative corn promotion adds new twist to old-fashioned advertising

19. Learning the numbers game : advertisers are getting in tune with the farm audience

20. Lessons to live by : three ag companies join together to teach farm families about on-the-job safety

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