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2. Making up the farm paper list
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Editorial
- Publication Date:
- 1915-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 26(11) : 11-12
- Notes:
- Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
3. Media campaign for all seasons
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alvarez, Ramiro C. (author)
- Format:
- Editorial
- Publication Date:
- 1981-06
- Published:
- Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
- Journal Title:
- CARD News
- Journal Title Details:
- 2(2) : 2
- Notes:
- This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.