Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
