"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
Author examines potentials for bias in coverage efforts of farm media, as reflected in a Trade Talk activity at the annual meeting of the National Association of Farm Broadcasting.
4 pages., Via online., "The chief ethical fear for the past 99 years of agricultural journalism has been that one of our number would cuddle up closer to advertisers than others of us, and reap unethical benefits of that. The chief charge of every Ethics Committee [of AAEA] has been to protect our collective readers from any hoodwinking that would come from such collusion. As I look toward that 100th year, I wonder who needs protecting from whom." Examines pressures on agricultural journalists in the wake of divided audience perspectives about the role of agricultural media in covering contentious political issues
