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    Start Over Format Commentary Subject Term bird flu Subject Term risk communication

    2. Chicken group's ad campaign low budget yet high impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2006-06-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
    Notes:
    Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.

    4. Legacy of farming methods comes home to roost

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singer, Peter (author / Princeton University)
    Format:
    Commentary
    Publication Date:
    2005-12-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23388
    Journal Title:
    Sydney Morning Herald (Sydney, Australia)
    Notes:
    "With the spread of avian influenza, the cost of factory farming has proven too high, writes Peter Singer."

    5. Superb flu pandemic risk communication: a role model from Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandman, Peter M. (author) and Lanard, Jody (author)
    Format:
    Commentary
    Publication Date:
    2005-07-06
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23350
    Notes:
    17 pages., Authors analyze a speech by Australian Health Minister Tony Abbott and commend it as a model for governmental risk communications.