Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Cites findings of a 2012 national consumer survey, "Building trust in what we eat: consumers' knowledge of and trust in food production and how food marketers can improve it," by Sullivan Higdon and Sink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07708
Notes:
News release from Rhea+Kaiser, Naperville, Illinois, online via AgriMarketing Weekly. 2 pages., To agri-marketers: Don't mess with farmers' relationship with, and trust of, the agricultural media.
Arnot, Charlie (author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2020
Published:
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
Notes:
4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
