Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26955
Notes:
Online from V-Fluence web site via PR Reporter. 3 pages., "Words like 'frankenfoods' and 'genetic engineering' scare consumers and deny them the facts about agricultural biotechnology and food safety, the author writes."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16056
Notes:
3 p., This comment is based on a talk delivered to the annual meeting of American Association for the Advancement of Science on 17 February 2003 in Denver, Colorado
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
Notes:
17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.
