Wigley, Shelley (author) and Pfau, Michael (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
Notes:
Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.
Frandsen, Finn (author) and Johansen, Winni (author)
Format:
Book chapter
Publication Date:
2010
Published:
Denmark: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
Notes:
Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.