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    21. Risk, society and the media: now you see it, now you don't

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    23. Science and regulation: assessing the impacts of incomplete institutions and information in the global agricultural biotechnology industry

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    24. Social amplification of risk and the layering method

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    25. Tabloidization, media panics, and mad cow disease

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    26. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    27. The hostile media effect and opinions about agricultural biotechnology

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    28. The impact of health risk information on food demand: a case study of Alar and apples

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    30. The media timescapes of BSE news

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