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    1. Consumer perception and marketing of original and organic labeled food products in Europe

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Georges, Giraud (author)
    Format:
    Book chapter
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21762
    Notes:
    Pages 191-203 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.

    2. Factors influencing consumption of organic food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eves, A. (author), Lumbers, M. (author), and Morgan, J. (author)
    Format:
    Book chapter
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21763
    Notes:
    Pages 205-219 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.

    3. Quality assurance schemes and food marketing in the European Union

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gay, Stephan Hubertus (author), Giray, Fatma Handan (author), Vlandas, Penelope (author), and Libeau-Dulos, Monique (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29844
    Notes:
    Pages 89-104 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    4. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.