Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
USA: University of Illinois Press, Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24040
Notes:
304 pages., Insights into the economic, political and industrial forces that shaped documentaries during American television's first sustained period of muckraking, between 1960 and 1975. Includes the documentary, "Harvest of Shame."
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06837
Notes:
Includes perspectives about reporting techniques used in the CBS documentary, "Harvest of Shame." Also refers to communications impacts of the classic book, Silent Spring, by Rachel Carson.
